Privacy Policy

We value your privacy and are fully committed to protecting your personal information when you use our services, including our website, mobile applications, and furniture products. This Privacy Policy explains in a clear and transparent way how we collect, use, share, and protect your data.

1. Scope of This Policy

This policy applies to all users who visit our website, use our apps, or make a purchase from us.

It covers two main categories of information:

• Personal information you provide directly when shopping, registering, filling out forms, or contacting customer support
• Behavioral data automatically collected through Cookies and similar technologies, which help us understand how you interact with our platform

2. Information Collection & Cookies

2.1 Personal Information We Collect

We may collect information you voluntarily provide, such as:

• Name, email address, and phone number
• Shipping address and payment details

We may also collect usage data, including pages you visit, products you view, and time spent on our website.

2.2 Cookies & Tracking Technologies

We use Cookies and similar technologies to improve your experience:

• Necessary Cookies: Essential for core functions such as shopping cart and checkout
• Analytics Cookies: Help us understand user behavior and improve our services
• Marketing Cookies: Allow us to show personalized advertisements based on your interests (you can disable these in your browser settings at any time)

3. How We Use & Share Your Data

3.1 How We Use Your Information

We use your information to:

• Process, prepare, and deliver your orders
• Send order updates, promotions, and marketing offers
• Improve our website, products, and services
• Respond to your inquiries and provide customer support
• Prevent fraud and detect illegal activity

3.2 Data Sharing

We do not sell or unlawfully share your personal data.

Your data may only be shared with:

• Trusted logistics and delivery partners for order fulfillment
• Authorized technical or marketing service providers who follow strict privacy standards
• Government or legal authorities when required by law

4. Data Storage & Cookies

4.1 Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. After that, it will be securely deleted or anonymized in accordance with applicable regulations.

4.2 Your Cookie Rights

You may manage, block, or delete Cookies through your browser settings.

Please note that disabling Cookies may affect certain website features. By continuing to use our website, you agree to our use of Cookies.

5. Your Privacy Rights

You have the right to:

• Access and review your personal data
• Request correction of inaccurate or incomplete information
• Request deletion of your data, where legally permitted
• Opt out of marketing communications and analytics usage
• Withdraw your consent at any time

To exercise these rights, please contact our privacy team via email. We will respond within the timeframe required by law.

6. Legal Basis & Compliance

We process your data based on the following legal grounds:

• Your explicit and voluntary consent
• Fulfillment of your purchase contract
• Compliance with legal obligations
• Legitimate business interests (such as improving services and preventing fraud)

We comply with applicable data protection laws, including GDPR, and collect only the minimum necessary information.

Your data is protected through encryption, access control, and secure systems. We do not share your personal information with third parties without your consent unless required by law.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:

Phone: +1 (210) 435-9028
Email: assist@loftnovaa.com
Address: 10001 FONDREN RD APT 801, HOUSTON, TX 77096, United States
Business Hours: Monday to Friday, 9:00 – 12:30 & 14:00 – 18:00 (EST)